Privacy Policy

We have created this privacy policy statement in order to demonstrate our firm commitment to protecting the privacy of all of our customers and visitors. The following statement discloses the information gathering and dissemination practices and policies of AEG.

Except as otherwise discussed in this statement, this document only addresses the use and disclosure of information we collect from you online. For some services, we may either collect and transfer personal information to a service provider you have selected, or you may visit other merchants through links on our Site who may collect and use your personal information. We encourage you to ask questions and to be very cautious before you disclose your personal information to others.

Please read the following to learn more about our data collection policies and practices.

Types of information that may be collected

The personally identifiable information we collect is used to facilitate delivery of products and/or services to our customers. In the process of providing these products and/or services, we require our customers to provide certain personal information. Specific details may include, but is not limited to the following and may be subject to change:

Contests, promotions, and/or newsletter registrations: We require all users and/or customers wishing to participate in any of our contests, drawings, sweepstakes, promotions, or newsletters to complete a Participant Registration Form. During this registration process we generate and collect certain personally identifiable information.

Registration form: Customer's first name, last name, address, phone number, age and email address. Winners of contests, drawings, sweepstakes, and/or promotions will be required to provide additional personal information such as a shipping address and telephone number.

Product and/or service purchases: In order to complete the purchase of a product and/or service, an online credit card transaction is required. During this process we generate and collect certain verifiable personal information. The verifiable personally identifiable information required includes the customer's first and last name, first and last name of the credit card owner, credit card billing address, credit card number, credit card expiration date, customer's shipping address, phone number, and email address.

Correspondence: If a customer sends us personal correspondence, such as emails or letters, we may collect such information into a file specific to you.

How is information collected

We may collect information from you in several different areas on the Site, including but not limited to those described below:

Registration: You may be asked first to complete a registration form and provide personal information; you may also be asked to choose a user ID and password in order to take advantage of certain features the Site may choose to offer, including, but not limited to, Newsletters, Contests, Forums, Fantasy or other subscription based services.

Newsletters and Site emails: We may offer free newsletters to share information with you about the Site, about us and our affiliates and subsidiaries, or about our business partners and advertisers and sponsors. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Site. You may cancel your free email subscription by following the instructions provided on the Site or, in some instances, in the designated area of certain newsletters or emails.

Contests or sweepstakes: We may operate contests and sweepstakes through the Site, which may require registration. Your personal information may be used to contact you for winner notification, prize delivery confirmation or other related purposes. We may ask your permission to allow us to post publicly some of your information on the Site, such as on a winners page, in the event you win a contest or sweepstakes. Except as required by applicable law, we will not post your information without your permission. In some instances, a third party advertiser or sponsor may operate or host a contest or sweepstakes on the Site, and collect your information. In those cases, where we are not the operator or host of the contest or sweepstakes, we have no control over the information collected and accordingly urge you to review the advertiser's or sponsor's privacy policy applicable to the contest or sweepstakes before participating.

Surveys or voting: From time-to-time we may request personal information from you via surveys or voting polls. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information. At times, you may have to register to vote or to take part in a survey.

Cookies: As with many other website operators, we may use standard technology called "cookies," which are small data files that are stored on your computer's hard drive when you allow your browser to accept cookies and record how you navigate our website on each visit. Cookies automatically identify your Web browser to the Site whenever you visit the Site, and make using the Site easier for you by saving your passwords, purchases, and preferences. By tracking how and when you use the Site, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Site are based on data obtained from cookies. If you do not want information collected through the use of cookies, you generally can opt out of providing this information by turning the cookies off in your browser. However, some areas of the Site may be limited and may affect your visitor experience if you have disabled the use of cookies.

IP addresses and click-stream data: We may collect IP addresses and/or click-stream data for purposes of system administration and to report aggregate information to our advertisers and sponsors. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. Our computers identify your computer by its IP address. When you request web pages from the Site, our computer logs your IP address. Click-stream data is information collected by our computers when you request web pages from the Site. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When examined, this data helps us analyse how visitors arrive at the Site, for example what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.

Transaction information: If you order any information from our Site, buy any of our products or subscribe for any of the services offered on our Site, we will ask you to complete an order form that will request certain information from you, including financial information such as a credit card number and expiration date and general contact, billing and shipping information. We will use this information to complete the transaction that you have requested, i.e., to deliver the information, products or other services that you order, and to invoice you. Such information is collected and stored through encrypted means for your protection.

Fantasy games: When you register to play fantasy games, you may be asked to provide personal information.

How we use the information we collect

All personal information that we obtain about you will be recorded, used and protected by us in accordance with current data protection legislation and this privacy policy. We will use personal information about our customers to provide products and services but also to improve our marketing and promotional efforts; statistically analyse Site usage; improve our content and product offerings; and customise our Site content and layout. We believe these uses allow us to improve our Site and provide better service to our customers.

We may occasionally use a customer's email address and, in rare situations, postal address or phone number, to contact a customer regarding administrative matters or notices.

We may use information in the file we maintain about a customer to resolve disputes and troubleshoot problems.

Disclosure of information

Information we collect may be accessed by a variety of parties, depending upon the project for which the information was originally collected, the terms of that engagement, and the policies into or out of which the consumer has opted. From time to time, we may send you offers from AEG, its affiliates and our promotional partners based on the information you have provided us. In addition, we may share information we collect about you with third party companies regarding promotions, sweepstakes and other opportunities / offers. These third parties are subject to stringent data security and confidentiality requirements.

Whilst we believe the disclosure of your information will result in opportunities that may be of interest to you, you have the right to tell us not to give your information to any third party. If you want AEG to keep all of your information we have collected confidential and not share it with any third party, please mail your written request to:

Attn: Compliance Officer
AEG Europe, The Studio, The O2, London SE10 ODX

Your request must include your name, email address, mailing address and must be signed. (Signature only required for written request sent by regular mail). Please allow six weeks to process your request.

It is possible for you to use much of our Site without giving us any personally information. Should you choose to register with us or provide personal information, you will be given the opportunity at the time we collect your information to limit e-mail communications from AEG and from our third party partners. You may request at any time that AEG not send future e-mails to you either by unsubscribing from the communication. In addition, as mentioned above, there are ways to limit the information collected through technology although some of our Site features will be inaccessible if you decide to do this.

Some of the organisations to which we may disclose your personal information are situated outside the European Economic Area. In order to provide you with the products and services you require, we may need to transfer your personal information to these countries, some of which do not have laws that protect your privacy rights as extensively as in the United Kingdom. If we do transfer your personal information to other territories, we will take proper steps to ensure that your information is properly protected.

Security of information

We use industry standard efforts to safeguard the confidentiality of your personal information. However, please keep in mind that the internet and/or the World Wide Web is not a secure medium.

When you submit your credit card details, we use industry standard Secure Socket Layer (SSL) encryption technology to guard your information.

Message boards

The Site may make message boards available to its users. You are not required to provide any personal information when using these areas but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. AEG cannot ensure the security of any information you choose to make public on a message board. In addition, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in this area.

Links to other websites

This Site contains links to other websites which includes links from advertisers, sponsors and partners that may use the Site's logo as part of a co-branding agreement. AEG are only responsible for the privacy practices and security of this Site. We recommend that you check the privacy and security policies and procedures of each and every website that you visit.

Disclaimer

AEG is providing this Site on an 'as is' basis and makes no representations or warranties of any kind with respect to this Site or its contents and disclaims all such representations and warranties. In addition, AEG makes no representations or warranties about the accuracy, completeness, or suitablility for any purpose of the information and related graphics published in this Site. The information contained on this Site may contain technical inaccuracies or typographical errors. All liability of AEG howsoever arising for any such inaccuracies or errors is expressly excluded to the fullest extent permitted by law. Neither AEG nor its parent, subsidiaries, affiliates, directors, officers, employees and agents or other representatives will be liable for loss or damage of any kind arising out of or in connection with the use of this Site.

Notification of changes and acceptance of the privacy policy

By using this Site, you signify your agreement to the terms of our privacy policy. AEG reserves the right to change this policy from time to time. If so, any such changes will be posted on this page, so that AEG may keep its users informed of its information collection practices. Accordingly, we recommend that you consult this page frequently so that you are aware of our latest policy. Your continued use of this Site shall constitute your acceptance of such revised privacy policy.

Correcting and updating personal information

You are entitled by law to find out certain personal information held by AEG You have the right to receive a copy of the personal information we hold about you for which we may charge a small administration fee. You have the right if you consider that any information is not correct to change the information we hold about you, or if you would like your information removed from our database, you can use the option out message in an email.

Contact information

If you have any questions about this privacy policy, the practices of this Site, or your dealings with this Site, please contact AEG by sending a letter to:

Attn: Compliance Officer
AEG Europe, The Studio, The O2, London SE10 ODX

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